NFTs, or non-fungible tokens, are one of the many developments in blockchain technology. Created in 2015, they took the world by storm in 2021 as more people started to buy, sell, and trade them. To put it simply, NFTs are digital artworks that are uploaded to different blockchains while also logging the piece’s history.
Because NFTs are becoming almost as popular as cryptocurrencies, many companies are jumping on the bandwagon to release their own art into the world. Creating these digital artworks can be difficult, as many problems can arise like developer errors and security vulnerabilities. So it is important to onboard people you trust will do their job correctly. If you want to produce your own NFT line, here are some key people you should be looking to add to your team:
The first person you should hire is a project manager– preferably one who has experience or is at least knowledgeable on NFTs. Launching your own line will be a huge undertaking so it is important to find someone who has the right skills to keep your operation going smoothly from start to finish. They should ensure that deliverables are being sent over in a timely manner and that schedules and deadlines are being met. They should also be able to come up with solutions when different problems arise. Having a good manager on your team will ensure that the creation of your project will be executed correctly.
Another important role that must be filled with every NFT project is the artist. Because these tokens are a form of digital art, you will need to find someone who has a proven track record and impeccable skills in working with the medium. You can also check their portfolio to see if their style matches your vision for your project. Nike, one of the corporations branching out into blockchain technology, acquired their own virtual sneaker making company, showing just how important this job is when creating NFTs. Properly vetting potential artists will avoid any speed bumps in terms of delivering the art, and ensure that what they create is something you want to release.
Aside from the creative aspect of NFTs, finance is also a major factor so it is necessary to have a member of your team who is well-versed in this aspect. A budget analyst is someone who will help you monitor your funding and make sure that you are making sound business decisions. They will be able to help your brand optimize resources and allocate the right budget to different arms within your operation — a crucial factor to an NFT project’s success. Having a budget analyst on your team will prevent you from overextending your project financially and ensure that your investment will truly pay off.
Like cryptocurrencies, the value of NFTs is highly speculative, so it is important to have a marketing team who will be able to properly cultivate a dedicated community. This will help maintain the value of your tokens and keep people interested in your project.
Social Media managerA social media manager will be the person who runs your company’s profile on platforms such as Twitter. They will be in charge of generating traction and hype around your organization through digital marketing campaigns. They must understand the demographic of those on the website, how to effectively use hashtags, and how to cultivate an account that is synonymous with your brand. Twitter has especially become a hotspot for NFT companies to advertise their products due to the welcoming community of enthusiasts on the platform. You should be able to have a manager who can foster positive relationships with these supporters to create a solid and quality following that can spell success for your future launch.
Discord moderatorDiscord has become the hub in terms of community building for NFT companies. You can easily foster more personal relationships with people who are supporting your company to create a close-knit community. Members will also be able to have one place where they can talk to like-minded individuals and discuss their appreciation for NFTs. All content and messages being uploaded on each server are also easy to monitor if your moderator is well-versed with the platform. So having someone on your team who has experience with Discord will help them perform their tasks effectively and efficiently while being able to market your company.
Marketing specialistYour organization can also opt to have an overall manager who will oversee all advertising projects and operations. They must have a thorough understanding of the nuances between these websites and how to maximize their potential to better market your company and NFTs. They should also have a keen knowledge of digital marketing tactics like influencer collaborations and search engine optimization to ensure that your company is getting the most out of its social media presence. While hiring one of these professionals can be optional, they are perfect if you are planning an extensive advertising campaign outside of different social media platforms.
When creating your initial NFT team, you won’t need to hire a full company of people just yet. Be selective of who you onboard to make sure you are getting quality work that will help turn your project into a success.
Written by Roanne Jamila
Exclusively submitted to niftykit.com