VaynerSports Pass (VSP) is a prominent sports utility non-fungible token (NFT) project that offers various premier sports experiences to its holders. This case study highlights how NiftyKit was effectively utilized to launch an exclusive NFT collection, enhancing user engagement and providing unique rewards to VSP holders.

NFT Utility and Airdrops

VaynerSports Pass NFTs feature distinct sports icons representing the specific utility accessible to holders. For instance, owning a Basketball VSP grants access to all basketball-related activations released by VSP. Prior to the commencement of the NCAA March Madness Tournament, holders of Basketball VaynerSports Pass NFTs received a random unrevealed ERC721 NFT, symbolizing one of the 64 teams competing in the tournament. These airdrops were executed seamlessly through the NiftyKit portal, using a batch air-drop mechanism.

Competition Structure and Prizes

The competition rewarded VSP holders based on the performance of their assigned teams in the tournament. The longer a team survived, the greater the potential prizes for its associated holders. The ultimate prize was guaranteed for those who owned the “Team NFT” representing the winning team, UCONN in this instance. These fortunate winners received an exclusive signed baseball from Alejandro Kirk, a renowned VaynerSports athlete and All-Star Blue Jays Catcher.

Additional Rewards and Raffles

Throughout the tournament, VaynerSports Pass holders who possessed “Team NFTs” advancing beyond the Sweet 16 round had opportunities to win various enticing rewards. These rewards included NFTs from Friday Beers, VF Book Game Tokens, sports jerseys, and Cryptoon Goonz NFTs. Raffles were conducted exclusively for holders of the qualifying “Team NFTs,” further amplifying engagement and excitement among participants.

Custom Minting and Additional NFT Sales

To cater to enthusiasts seeking more “Team NFTs,” a custom mint page was established on NiftyKit. For a modest fee of 0.02 ETH per additional NFT, interested individuals could acquire more team-themed NFTs. This initiative proved successful, with approximately 300 additional NFTs being sold, effectively expand- ing the participation and ownership base.

Conclusion

VaynerSports Pass successfully organized a captivating- ing NFT-based competition for the NCAA March Madness Tournament with NiftyKit. Engaging holders with airdrops, rewarding their teams’ performance, and offering additional incentives contributed to heightened user participation and enthusiasm. This case study highlights the effectiveness of utility-based NFTs in driving engagement and fostering a vibrant community within the VaynerSports Pass ecosystem.